Email support group #4
Email marketing Q&A: Outlook rendering, email length & list deliverability
Outlook still runs on Word's rendering engine. Nobody agrees on how long an email should be. And your list might be bouncing more than it should. This is a real, unscripted Q&A with the Really Good Emails team — no pre-set agenda, just whatever's actually on people's minds about email marketing and design.
The questions that actually come up every month
Designing for Outlook still means making peace with rectangles — no rounded corners without extra code, and animated GIFs that only ever show their first frame. Meanwhile, "how long should this email be" has no universal answer, and a shaky list can quietly tank your deliverability without you noticing. We pulled these straight from the questions people actually asked.
In this recorded session, we cover:
- Why Outlook renders emails differently, and which design principles still work there anyway
- How to make long emails scannable instead of just shorter
- Why live text still beats AI-readable images for accessibility and reach
- Whether landing in Gmail's Promotions tab is actually a problem worth fixing
- How to spot list issues before they turn into hard bounces
Featuring
