Email Support Group #6
Designing Emails in Pardot & Salesforce Marketing Cloud
If you've ever stared down at Pardot or Salesforce Marketing Cloud's email builder and thought "there has to be a better way"... you're not alone.
Pull up a chair
Pardot and Salesforce Marketing Cloud are powerful — but their native email builders weren't built for speed or flexibility. We sat down with two people who've found workarounds: one manages email design across 44 departments in higher ed, the other helped build the connection between RGE Studio (previously Beefree) and Marketing Cloud from the inside. Together, they walk through real, live builds and show exactly how they've made both platforms easier to work in.
In this recorded session, join us for an unscripted conversation with Kyle Snay, CRM Administrator at Minnesota State University, Mankato, and Tana Babcock Walsh, a Salesforce partner at Perficient, where we'll:
- Walk through how to connect RGE Studio to Pardot (Account Engagement) and Salesforce Marketing Cloud
- Show real workflows for managing brand consistency and permissions across teams
- Break down how merge tags, personalization strings, and special links (unsubscribe, preference center) actually work in practice
- Demo how to build reusable, editable content blocks for Marketing Cloud templates
If you've ever wished someone would just show you the good stuff instead of making you find it yourself, this one's for you.
Featuring